What Would You Do If There Were Nothing In Your Way?

What’s the project you would do if there were no barriers?

We all have a fantasy project — the game-changing, career-defining dream work we hope to someday get to do. But roadblocks (internal, external, real, perceived) get in the way. Tiny Piñata isn’t just a sounding board or a cheerleader. We join our clients in the trenches, learn their challenges from the inside out, and help people do the work they were meant to do.

So! What’s keeping you from your dream project?

It would never work — Is that the company line, or a fully explored and proven belief? You’re holding onto this idea for a reason. We’ll gather information and research the possibilities, brainstorm different ways it could work, narrow it down and create a testable version of your big idea. It won’t be the full-blown concept you dream of (yet), but it will be just enough to prove the project is worth investing real time and resources in. We’ll know it will work before we’ve really started.

It would be too expensive — We use techniques gleaned from years of startups and creative workarounds, leverage as many internal and existing resources as we can, and create something that justifies

There’s no time — We’re literally time wizards. We have the power to create time. How do we do it? By streamlining processes, automating workflows, reprioritizing and helping delegate workloads. We’ve helped everyone from Marketing Assistants to CEOs and the gamut in between. If this project is worth it to you, we can help you find the time.

We’ll never get leadership buy-in — The work we’ll do together will include measurable ROI, and we’ll make sure to address leadership pain points in our project to win them over — and get the approval needed. We make executive presentations that leadership loves, because we empathize with their positioning and enter as a partner, not an adversary. (Not to mention, make it obvious that you deserve that promotion.)

Politics will get in the way — Maybe your boss tried this a few years ago. Maybe someone else in another department has been sitting on this idea and you’re gracefully waiting them out. Maybe it would be perceived as a power move or a coup. We have proven methods for navigating these sticky situations, because politics should never be a roadblock to great ideas. Our solutions don’t storm barricades or create rebellions — instead, they invite people into the fold, foster collaboration and win endorsement.

Case Studies: Tiny Piñata in action

A — A B2B retailer wanted to launch an eCommerce platform. We explored what that might look like in a Problem Discovery Workshop, examining all possible issues and outcomes. Then we conducted empathetic Customer Research to understand existing customer challenges and needs, identifying opportunities that could be created by eCom. Next, we ran a Design Sprint to rapidly design, test and iterate a minimum viable product — tested it with real customers, gathered enough feedback to validate the project and made a Leadership Presentation to secure the approval and budget for building an eCommerce site. Tiny Piñata then acted as Project Manager, sourced contractors, and the site launched 5 months later.

B — An internal marketing team wanted to hire product experts to travel to customers for training and demos to increase sales and encourage upsells of complimentary items. We conducted Customer Research to confirm that this solution would solve the problem. Using that data, we ran a modified two-day Design Sprint in the form of a workshop to explore creative solutions to the problem and the resulting concept was a series of product videos. To validate this solution, we created two low-budget videos and tested them with customers to learn that this method of information delivery was extremely desirable. Tiny Piñata then became Project Manager and sourced affordable videography contractors, the videos were shot in the manufacturing facility, and the company experienced a line item increase per order of 2–4 items from customers that viewed the videos. As a bonus, salespeople received more qualified leads based on tracking from video views.

C — A nonprofit organization was experiencing a dropoff in donors and in amount donated overall. They wanted sustainable and dependable income to cover their operations costs and to be less donor-dependent. We ran a Workshop to brainstorm different revenue ideas and settled on one to test with customers. As a test, we created a pop-up shop at a local event with the sales conducted Customer Research to get feedback on the retail item, as well as gather contact information for a mailing list. We used this data to launch an ecommerce site and later expanded to include stock at existing brick and mortar stores. After one year, the revenue from product sales covered the operating budget (which we also streamlined and made more efficient with a paid services audit, replacing many expensive vendors with more affordable local ones) and increased brand awareness from product sales increased donations, resulting in an expansion in programming for the organization.

sales experience designer. founder, Publicover&Co. author, Empathy at Scale